Fancy Meeting You Here!

I’ve recently had a number of interesting discussions about how to expose my business to the general public (I firmly believe that there are two types of property owners in Windsor: my clients and those that don’t know what services I offer). I have had a reasonable amount of success introducing myself to the public via less-than-traditional methods.

In the old days (5-10 years ago) the best way to promote ones business was to advertise – a lot. I’m sure that method still works today, but it can be a bit spendy; if I spend a pile of money on traditional advertising you end up footing the bill in the long run via increased fees. Given the state of today’s economy, I have chosen to keep my prices to an acceptable level.

So where do I promote my business? Well, both my website and this blog receive a fair bit of traffic. If you punch “Windsor Ontario Home Inspector” into one of the big search engines, both my main site and my blog rank fairly high. Another nice thing about clients using the Internet to source out home inspectors is that in just a few short minutes they are able to get a feel of what the different inspectors are all about. Once they have looked at a few sites they can then decide who they would like to call and get to know a bit better before scheduling an inspection.

Another terrific source of interaction with the market has been the social networks available on-line. I maintain a presence on Facebook, LinkedIn, Twitter, etc. These have been wonderful venues for me to both keep in touch with friends, family and colleagues as well as let people know that I am available to answer any of their property related questions (do you have a house nerd at your disposal? if not, feel free to add me to your social network – I promise not to flood your inbox with useless spam ).

Finally, and most importantly, the vast majoity of my exposure comes from word of mouth referrals. Some come from colleagues, but many come from past clients. While many people pay little attention to referrals, I am always flattered. All the flashy ads and websites in the world don’t even compare to the value of one client being happy enough with my service to recommend me to a friend or family member. While advertising can generate business based on marketing trends, referrals generate business based on my abilty to meet (or exceed) my clients expectations.

Naturally, should you yourself have any questions about me, my business or the like, please don’t hesitate to contact me directly. You can call (519-818-9701 / 1-877-37MANOR), email (brad@manorhome.ca) or visit my website and fill out the contact form. Of course you could always join my Facebook group

Thanks again for reading. I look forward to hearing from you soon. Until then I remain your very own Windsor Ontario home inspector!

-Brad